One evidence record per demo
Each record holds source, owner, outcome, opportunity match, value confidence, next step, and status.
Verify pipeline before revenue reviews begin.
Dark Funnel uses AI to connect calendar, CRM, and inbox evidence, proving which demo-sourced revenue is real, exposed, and recoverable before review.
The gap starts after interest.
Positive reply: Awaiting owner
Positive reply: Awaiting owner
Booking risk: 42m
Positive reply: Awaiting owner
No owner: 15m
Recovery step: Stalled
Positive reply: Awaiting owner
Positive reply: Awaiting owner
[1]
200 booked
CRM reports pipeline early. Leadership reviews the smaller number with proof.
[2]
85 showed
Unsupported value turns reported coverage into forecast risk.
[3]
40%
Recoverable records are ranked by value, owner, age, source evidence, and urgency.
Positive reply: Awaiting owner
Positive reply: Awaiting owner
Booking risk: 42m
Positive reply: Awaiting owner
No owner: 15m
Recovery step: Stalled
Positive reply: Awaiting owner
Positive reply: Awaiting owner
[1]
200 booked
CRM reports pipeline early. Leadership reviews the smaller number with proof.
[2]
85 showed
Unsupported value turns reported coverage into forecast risk.
[3]
40%
Recoverable records are ranked by value, owner, age, source evidence, and urgency.
Before forecast review, sales leaders need evidence: source, meeting outcome, owner, next step, CRM value, recovery status by rep and account.
Book a demoTrack every buyer signal until pipeline is verified, discounted, recovered, or unresolved.
AI finds exposed pipeline
AI reads calendar and CRM evidence to rank stale, ownerless, unresolved records by source, value, and recovery urgency.
Evidence before pipeline
Calendar outcomes separate attended, missed, rescheduled, canceled, and unresolved meetings before revenue review.
Value backed by source evidence
Pipeline is marked confirmed, likely, estimated, or unresolved from CRM data and source evidence rules.
Leadership revenue review
Sales leaders see verified, stale, ownerless, exposed, and unresolved pipeline by rep, source, and segment.
Rep-level accountability trail
Each reviewed record shows owner, next step, age, outcome, and CRM value attached to source evidence.
The Problem
Bookings are not trusted pipeline.
Leaders need source evidence before trusting stage, owner, value, next step, or forecast contribution.
Owner Missingowner risk
A demo was booked, but no rep was assigned to recovery.
Recovery Latelate
The recovery deadline slipped before a clear next step reached the buyer.
Value UnprovenCRM risk
A booked meeting exists, but CRM value is unsupported by source evidence.
Attendance Unverifiedunverified
The meeting reached calendar, but attendance status stayed unresolved.
Missed Meetingunrecovered
The call failed to happen, and no recovery record protected the account.
Outcome Unresolvedidle
Attended interest stalled before a final outcome could be trusted.
Exposure HiddenARR source
Exposed revenue stayed hidden until leadership questioned forecast quality.
A booked demo is not pipeline until attendance, owner follow-up, and CRM value can be shown in review.